Why Ford stock fell last week?

Q2 Earnings Miss Drives Ford Stock Down 18% Despite Revenue Gains

Sectors & Industries

Ford Motor's stock dropped over 18% July 25th after missing second-quarter earnings expectations. The company reported adjusted earnings per share of 47 cents, below the forecasted 68 cents.

However, automotive revenue of $44.81 billion (nearly double Tesla revenues) exceeded the consensus estimate of $44.02 billion and they reported $1 Billion in revenues from software sales, a recurring revenue line the CEO indicated would be a game changer. 

Investors were disappointed by the CEO's comments they would not be using their $27 billion in cash for stock buybacks, but instead invest the money into growing the company's rapidly expanding Ford Pro program, which includes a B2B sales and repairs segment that is growing rapidly.

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