Wolverine World Wide, Inc. (WWW) has made a strategic announcement that will shape its future trajectory. The company's Board of Directors has appointed Christopher E. Hufnagel, who has a rich history with the organization, as the President, Chief Executive Officer, and a board member. This pivotal move comes as the company aims to capitalize on its strong brand portfolio and drive growth under the leadership of Mr. Hufnagel.

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A Proven Leader Takes the Helm

‍Mr. Hufnagel's journey within Wolverine Worldwide began in 2008, and over the years, he has demonstrated his prowess in various leadership roles. Before assuming his current position, he held the role of President of the Company's Active Group, responsible for steering brands such as Merrell, Saucony, and Chaco, among others. His experience also extends to serving as Global Brand President of Merrell and CAT Footwear. Notably, Mr. Hufnagel's previous roles encompassed President of Direct-to-Consumer and Senior Vice President of Strategy. His versatile background in the industry, including leadership roles at renowned companies like Under Armour, Gap, and Abercrombie & Fitch, equips him with a unique perspective to lead Wolverine Worldwide into its next chapter.

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Endorsement from the Board

‍Tom Long, the Chairman of Wolverine Worldwide's Board of Directors, expressed the board's confidence in the company's potential for delivering sustained shareholder value. Long emphasized the importance of product development and brand building in achieving this goal. Long commended Mr. Hufnagel's track record in building global brands and his deep understanding of the company's people and priorities. The board's faith in the company's strategy, coupled with Mr. Hufnagel's leadership, is expected to usher in a new era of boldness and urgency in execution.

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Acknowledging Outgoing Leadership

‍Brendan L. Hoffman, who has led the company for the past three years, departs from his role. Hoffman's leadership played a vital role in streamlining the business and focusing on essential growth initiatives. The board expressed gratitude for his contributions and wished him success in his future endeavors.

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A Vision for the Future

‍Expressing his enthusiasm about his new role, Mr. Hufnagel conveyed his honor at becoming CEO at this critical juncture for the company. He highlighted the exceptional recognition and fondness for the company's lifestyle and footwear brands. Mr. Hufnagel emphasized his commitment to leveraging these iconic brands to drive success. Drawing from his extensive experience, spanning 15 years across various teams within the organization, he expressed confidence in the collective capabilities of the Wolverine Worldwide team. He envisions a stronger, more resilient company that continually enhances profitability, stimulates growth, and creates enduring shareholder value.

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The appointment of Christopher E. Hufnagel as President and CEO marks a pivotal moment in the history of Wolverine World Wide, Inc. His leadership journey within the company and his distinguished background in the industry lay the foundation for an exciting era of growth and transformation. With the board's endorsement and Mr. Hufnagel's vision, the company is poised to amplify its brand portfolio and deliver sustained value to its shareholders.

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